We think Oral-B’s iO series are among the best electric toothbrushes you can buy – and the iO8 is one of the best models available. Only the iO9 and the iO10 have more advanced features, but the differences between them are minor.
The iO8 is crammed with luxury features, including a full-colour OLED screen. Pick up the brush and you’ll be greeted with a sunshine icon, a winky or a smiley face and a hello.
The problem with the iO8 is price. It’s usually available from £170-£240, but you can buy it today for just £140 – it’s never cost less.
Amazon’s pre-sale price is inflated; that was the iO8’s launch price and it’s almost always available for far less than that. But if you check the product page on Camelcamelcamel – a site that analyses Amazon’s price changes – you’ll see this discount is real. It’s never cost less than today.
As yet, this deal isn’t available in the US, but we’ll keep checking and update the article if that changes.
Emma Rowley / Foundry
We think this is a great price for a genuine premium product with brilliant brushing performance. You can read our review to find out why we’d recommend it but here are some of its best features:
- Six brushing modes: daily clean, sensitive, whiten, gum care, intense and super sensitive
- Fast charging
- App connection for real-time brushing feedback
- Red/green pressure sensor
- Countdown brushing timer
- Battery life indicator
- Comes with travel case
Emma Rowley / Foundry
To browse more Black Friday deals, have a look at our round-up of the best electric toothbrush deals we’ve spotted, or check out our dedicated Black Friday deals article, for the best deals across all types of tech.